Birk Campus offers accommodation for 400 students right next to the university, with facilities including a fitness room, a café, free internet, and a laundry room.Graduates typically find work in the fields of marketing analysis, strategy development and implementation, innovation projects, and HR.
Students may choose their thesis topic freely and thus have the chance to concentrate on and specialise in a specific field of interest.Students can tailor the study programme to fit their interests, which makes it possible to create a profile specialised primarily in marketing, innovation, strategy, or organisation and management.The third semester can also be spent studying abroad.The MSc in Marketing and Business Innovation is designed for the managers of tomorrow – for graduate students who seek an overall business understanding of the entire organisational innovation process and how that process is linked to key stakeholders, both inside and outside the organisation.The first semester features three courses: International Marketing Management, Business Research Methodology, and Innovation Management.
Students gain in-depth knowledge and experience of business life as theory is put into practice.
BTECH is an excellent environment in which to build a social life and network.
The second semester comprises the following specialising courses: Business Innovation – Knowledge, Learning and Entrepreneurship, Leading Organisational Change, Marketing and Globalisation, and Strategy Synthesis.
In the third semester, students choose from a broad range of elective courses.
At the Department of Business Development and Technology (BTECH), our focus is on applied research.
Our unique Company Connect programme links each student with a company throughout the study period.